Film4 HD will offer a daily line-up of fantastic movies. The channel will showcase the very best of British film-making, including Slumdog Millionaire, Mike Leigh's Happy Go Lucky and Ken Loach's Looking for Eric, as well as US independent films, Hollywood blockbusters, mainstream drama and comedy, foreign films and cult cinema alongside special features, in-depth interviews and exclusive programming, Film4 is the UK's favourite film channel.

E4 HD offers hugely popular programmes including Glee, Skins and Hollyoaks in HD and simulcasts the E4 schedule. Alongside a choice of Channel 4 commissioned programmes, E4 HD also offers a range of films and well known US series including Desperate Housewives, 90210, and Ugly Betty in HD. E4 HD is expected to launch on Virgin Media in April.

Cindy Rose, executive director of digital entertainment at Virgin Media, said: "Channel 4 has a great track record in delivering innovative and compelling content and we're delighted to bring some of their very best films and most popular programmes to our customers in stunning HD. As more and more households become HD-ready, we're lining up content that makes the most of High Definition and are making HD available to all our of customers for no extra fee."

Sarah Rose, Head of VoD and Channel Development at, Channel 4, said, "We're really excited to be launching Film4 HD and showcasing some fantastic British films to millions of viewers in High Definition. There's a growing appetite for HD and our line up of C4HD, E4HD and, now, Film4HD provides a great choice of HD content for viewers."

E4HD and Film4HD join Virgin Media's growing HD line-up of C4HD, BBC HD, ESPN HD, FX HD, MTVN HD, National Geographic HD, LIVING HD (a Virgin Media exclusive) and the forthcoming Discovery HD and Eurosport HD channels.

So far this year, Virgin Media has announced four new HD channels and the company plans to reveal more details about further launches in the coming months.

Virgin Media already carries several hundred hours of HD programmes on demand, all ready to start at the touch of a button. This includes HD versions of popular films, as well as BBC iPlayer HD and full television series such as Six Feet Under, The Sopranos and Angels in America, with Virgin Media's huge TV Choice on Demand archive.

Virgin Media, the UK's leading entertainment and communications company, has confirmed its TV customers will soon be able to enjoy Discovery HD as well as more HD shows on demand, as part of the company’s growing High-Definition offering.

Launching this spring, Discovery HD on Virgin TV will broadcast all day, every day and offer content from Discovery’s extensive collection of more than 1500 hours of HD programming. Discovery HD is full of entertaining shows about popular science, history, engineering, culture and natural history including Extreme Engineering, Mythbusters, NASA’s Greatest Missions and Bear Grylls: Born Survivor.

This is Virgin Media’s second announcement about new HD channels this year and the company plans to reveal more details about further launches in the coming months. Virgin Media’s expanding HD line-up already covers a wide variety of branded entertainment, including drama, sport, documentaries and music, with channels from the BBC and Channel 4 available to all Virgin TV customers, as well as ESPN, FX, MTV Networks, National Geographic, LIVING (a Virgin Media exclusive) and the forthcoming Eurosport HD channel all available for no additional monthly fee to ‘XL’ TV customers.

In addition, Discovery Networks and Virgin Media will make HD on demand content available, such as Deadliest Catch and Miami Ink. Virgin Media already carries several hundred hours of HD programmes on demand, all ready to start at the touch of a button. This includes HD versions of popular films, as well as BBC iPlayer HD and full television series via Virgin Media’s huge TV Choice on Demand archive.

Cindy Rose, executive director of digital entertainment at Virgin Media, said: “Discovery’s engrossing programming is all the more amazing in High-Definition and will make a compelling addition to our growing HD line-up. We’re adding several more HD channels in the coming months, which we will make available to our XL TV customers for no extra monthly fee. Compelling channels, combined with our vast collection of on-demand programming, will ensure that our customers have the best overall HD entertainment package available.”

Dee Forbes, Executive Vice President and Managing Director, Discovery Networks UK, said: “Virgin Media is a valued partner of ours and I am delighted that they have added Discovery’s UK HD channel to their portfolio. Discovery has been at the forefront of HD development across the globe and now offers HD services in 23 international markets. HD is increasingly popular with TV viewers and with over 1500 hours of HD content to choose from, Discovery gives consumers the opportunity to see many of their favourite shows in stunning high definition.”

The new initiative, which comes as part of a variety of unlimited calls packages on all Virgin Phone tariffs, is designed to give customers a worry-free way of keeping families connected, and friends in touch with loved ones. With over £1.6 billion spent on calls each year from fixed line to mobiles in the UK, this groundbreaking offer will give Virgin Media home phone customers an unbeatable way to save with unlimited calls to Virgin mobiles, added to the unlimited voice calls to UK landlines already included in their packages.

The move reflects Virgin Media’s focus on innovating in the mobile market and giving its customers more. With ten per cent of Virgin Media customers subscribing to 'quadplay' or four services, nearly half a million customers will be able to benefit immediately from free calls from their Virgin Phones to their Virgin Mobiles in addition to the free Virgin Mobile to Virgin Mobile calls they already benefit from. Alongside this, more than 4 million home phone customers will be able to make free calls to anyone with a Virgin Mobile phone.

Graeme Oxby, executive director of mobile and telephony at Virgin Media said: “At a time when other providers seem keen on giving their customers less from their phone service, we are extremely proud to be leading the way in this field, being the first to offer free home phone to mobile calls. Our successful quadplay strategy has demonstrated customers are looking for exceptional value by bundling more services together, and this move to include free calls to mobiles with our home phone service underlines our commitment to ensure Virgin Media customers get the best deals possible.”